Beauty Industry

Il Makiage Acquires AI Startup

Voyage81 is the leading Israeli computer vision startup.

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By: Marie Redding

Senior Editor


Il Makiage, which calls itself a “tech-driven beauty company,” has acquired Voyage81, an AI-based computational imaging startup. 

Voyage81 is a a leading computer vision startup company in Israel. The merger adds cutting-edge computer vision technology to Il Makiage’s existing deep-learning capabilities.

The acquisition will enable Il Makiage to use Voyage81’s patented hyperspectral imaging systems to further enhance the company’s machine-learning capabilities.

The deal aligns with Il Makiage’s commitment to continue innovating and revolutionizing the beauty and wellness industries—and marks the company’s second technology acquisition in the last 24 months.

Voyage81 is the first and only company in the world to develop patented software that brings hyperspectral imaging capabilities to smartphones. Voyage81’s software extracts over 30 channels of hyperspectral information from RGB images taken with existing smartphone cameras.

In addition to its vision software, Voyage81 is currently developing a hardware-based solution, in tandem with some of the largest global smartphone manufacturers, that builds on the company’s hyperspectral software to significantly enhance photos taken in low-light conditions.

Oran Holtzman, CEO, Il Makiage, says, “For the past two years, we have been searching for computational imaging solutions that can work in beauty and wellness to further advance our existing AI capabilities. I have met dozens of computer vision startups but could not find a technology that can fit our industry and was strong enough to fulfill our goals. Bringing on Voyage81’s patented technology and exceptional team to our tech and data science departments is a huge win for our company’s future.”

Endless Applications for Beauty

“The implications of Voyage81’s technology for the beauty and wellness industries are endless,” Il Makiage states.

Voyage81’s software is capable of mapping and analyzing skin and hair features, detecting facial blood flows, and creating melanin and hemoglobin maps from a simple smartphone camera photo.

The technology, combined with l Makiage’s current AI algorithms, will leverage users’ personal smartphone cameras to provide unparalleled online matching capabilities to users of IL MAKIAGE and its upcoming homegrown digital beauty and wellness brands.

Voyage81 co-founder and CTO, Dr. Arad said, “Combining Voyage81’s physics-based algorithms with Il Makiage’s existing data science team and utilizing the company’s one billion+ data points and unprecedented daily incoming data flow, will further boost our AI vision capabilities. Thus, I strongly believe that together we can conquer the next frontier in the beauty and wellness industries – creating a technological advantage that will be next to impossible to match.”

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